Google defines perspective as:
‘the art of representing three-dimensional objects on a two-dimensional surface so as to give the right impression of their height, width, depth, and position in relation to each other.’

While, Rory Sutherland describes perspective as ‘re-branding’, which I find interesting.

Using the analogy of ‘someone who stands looking outside a window at a drinks party, is thought of as antisocial. Whereas, someone starting outside a window at a drinks party with a cigarette is a fucking philisopher.’ – could not be truer.
Why though?
I’m of course taking this in its most literal sense, interested in perspective, rather than the sonic references in the reading this week.

We all have a varying perspective on topics, life, meaning etc.. that’s why we interview people, right? We want to get their perspective because it may aid others in their own perspective and respective lives.

I thought it might be nice to finish on this last video as it ties in nicely a single shot sequence that was referenced in a class earlier in the semester. Apple, of course, executes it seamlessly and the sound isn’t too bad either.

• apple blog blogger cigarettes media perspective philosophy rmit rmit university ted talk tedex