I’d watched the documentary shown in he lectorial before but it was nonetheless shocking all over again.
I think once you watch something as profound as that, uncovering the truths beneath the surface, the undercurrents that herd us all in the same consumerist direction, it’s hard to imagine that we disregard even a fraction of it and continue about our daily business.
That’s not to say that I’m not aware of the privacy and marketing out there, it’s just that we sunconsciously set it aside; otherwise I’d never get anything done if I were constantly on high alert.

I mean, I know that a supermarket is set up in a certain way to guide me in particular directions and buy certain products. Things at ‘adult height’ will cater to my general wants, rather than needs, the lights are starck and the environment sterile, the music has a hypnotic quality as you go ’round and ’round the isles (down the rabbit hole) in the trolleys which are strategically sized (which is why I opt for a basket or my own bags so I don’t over purchase) but you can let slip the finer details.

Brian mentioned he didn’t altogether agree with the way in which the docco was filmed (I think) and I kept that at the front of my mind as it played.
I think the only thing I didn’t like about it’s narrative was the stop start narration, talking directly at the audience/camera, instead of a less invasive technique to Louis Theroux.
Then I wonder if the two are comparable..

Louis Theroux’s style of documenting is enjoyable because of his likeability which he has aquired though his non-threatening demeanour and appearance.
He doesn’t talk at you, he talks to you and explains situations, whereas the woman in the social media documentary appeared to be reading hard news on CNN with each take.
Another point is the way in which she was telling us things that we already knew and have the ability to change through our settings on our web browsers. There doesn’t seem to be a resolve in her story, instead, she applies a bias through her directness – we’s made to see social media and the online market as a negative place.

I’m not sure if any of this makes sense.
I’ve been out all day in the strange heat of the day that quickly spun out of control into a storm, catching me out on a football field as I supported my brother playing footy (I don’t really like footy).
I saw a guy in my Media 1 class there too, Tom, I think his name is.
He plays on the same Trinity team as my brother and that’s all there is to that observation.

I definitely need sleep.