In this tutorial, Haylee, Daniel, and myself gathered in the editing suites to resume the drafting process of both our found footage and shot footage documentaries for Project Brief 3.

Having compiled the necessary advertisement imagery from the previous editing session, this tutorial was spent fine tuning some of the pacing and montage structuring. For example, some feedback given by Daniel and Haylee was to slow the montage / mash up imagery at the beginning in order to create a sense of anticipation without exhausting the audience from the outset. In lengthening some of the shots of technology-amidst-all-its-glib-glory and marrying it to the sweeping, candy sweet soundscapes of Coldplay’s Paradise (an Apple favourite band, one assumes), the general effect of satire is subtly achieved without being too explicit, as it mirrors the structure of many technology ads without bordering on blunt stroke mockery.

Further yet, as our documentary shifts in tone towards the end; highlighting the environmental and social pitfalls of large scale mass produced technology, by slowing the pace of the opening sequence, the attempted impact of the tonal shift is corroborated. The sticking point remains however, between maintaining the ‘energized’ quality (according to Liam) of our formal structure and slowing the pacing down in order to more acutely juxtapose the following imagery.