There are many surprising and unique ways one can learn. Through failure, through practice, through repetition and even through analogies. Each of these can attribute to learning, and the only way to find out which works better is to put yourself out there and keep yourself open. There really is no such thing as failure, as you must do this to succeed. I have realized in this lecture that I wish to be in the sport industry(in media), but it really isn’t set in stone. Just by trying things you can find the right path.

The readings for this week discuss the idea that a new era of media is arriving, or has arrived with hyper thinkers having a larger impact on the world then in the past and perhaps taking over from deep thinkers in the new and younger generations. Deep attention is the cognitive style traditionally associated with the humanities, and characterized by concentrating on a single object for long periods while hyper attention is characterized by switching focus rapidly among different tasks. While the older generation did this more commonly, the coming of social media and gaming consoles has changed the younger people’s way of engaging with material as they focus a lot less on a lot more. Deep attention is superb for solving complex problems represented in a single medium, but it comes at the price of environmental alertness and flexibility of response. Comparatively, hyper attention excels at negotiating rapidly changing environments in which multiple foci compete for attention. The disadvantage with this lies in it’s impatience on focusing for long periods on a non interactive object. Results from the study commissioned by the Kaiser Family Foundation and reported in Generation M: Media in the Lives of 8-18-Year-Olds indicate that the average time young people spent with media in 2007 was an astounding 6.5 hours. This has furthermore increased since then, raising the question of how this effects the way young people think and whether hyper attention is more or less effective then deep attention.

This information enables me and my fellow students to question how we learn and think ourselves. By the end of my current course(Bachelor of Communications: Media) I hope to have achieved and discovered a number of things. I decided to assemble a list of ten things I wish to have learned by the end of the course, as listed below, and look forward to an intriguing couple of years ahead.

1. How to work in  a media organisation

2. How to use different equipment/technology

3. How to create/ be involved with the creation of T.V or radio shows

4. How to use media in sport, different roles in the sport department of media

5. How to screen write

6. How to apply work to real workplaces(work experience)

7. How to edit material

8. Career path

9. How to work with lighting

10. How to work in a number of unique situations