An instance of Zukin’s consumption of ‘authenticity’ can be seen in my experience with the Queen Victoria Market in Melbourne. In the past, when I was young, I remembered the market as a place to trade fresh farm produce. Now, with the change of inner city Melbourne’s culture and lifestyle, the market has undergone a lot of renovation or change, otherwise known as ‘gentrification’, to employ one of the terms Zukin uses. The market has become a place for inner city dwellers of the upper or middle classes to browse for ‘authentic’ products in order to keep up with the shift towards a more urban and cosmopolitan society.

An instance of Zukin’s consumption of ‘authenticity’ can be seen in my experience with the Queen Victoria Market in Melbourne. In the past, when I was young, I remembered the market as a place to trade fresh farm produce. Now, with the change of inner city Melbourne’s culture and lifestyle, the market has undergone a lot of renovation or change, otherwise known as ‘gentrification’, to employ one of the terms Zukin uses. The market has become a place for inner city dwellers of the upper or middle classes to browse for ‘authentic’ products in order to keep up with the shift towards a more urban and cosmopolitan society.