Regardless, it’s still pretty interesting. And hilarious. Locative Media (what I’m niki/wiki-ing about this week) has enabled mobile device technologies to be able to find us absolutely anywhere in the entire world. We could be inside a cave at the bottom of the ocean and (assuming there’s wifi) our phones could tell us that there’s a Japanese restaurant 2.5km away and a Westpac ATM 78m away. It’s amazing. And terrifying.

This mock ad campaign is making a joke about how easily accessible our geographic location is. The minute this man opens his Kit Kat, the microscopic GPS tracker inside it will bounce signals over to a satellite in space and back to a secret HQ which within minutes can track down and bombard the man with his promised 10,000 pound as he unsuspectedly eats his chocolate bar.

It’s accurate in terms of its immediate use of a GPS tracker, but it’s a joke about the usage of this technology.

It would be pretty cool if men in suits could immediately track us down and deliver us $10,000.