Either faked or lost in translation, the truth conveyed by the media will always be in question. Media outlets with an underlying agenda may bias a topic in a way that serves to their specific ethos, likewise, different languages can have an expansive vocabulary of words to describe the same thing. Structuralism standardises or aggregates the language of how to critique.
Being employed in a workplace which harbours a myriad of muti-disaplined and multi-cultured workers, we are constantly inventing new ways to communicate ideas as thoroughly and succinctly as possible.
2. G.Branston & R.Stafford, ‘Approaching Media Texts’ (Ch.1) in The Media Student’s Book. London: Routledge, 2010.