LET’S KEEP THIS LIL’ ADVENTURE GOING

http://www.freetv.com.au/SiteMedia/w3svc751/Uploads/Documents/Free_TV_Australia_FREE_TV_TODAY-1.pdf
The original intent of this presentation was to promote and elaborate on the extensive reach and popularity of FreeTV in Australia, claiming it to be the strongest medium in the nation in terms of views and reception. The presentation primarily covers frequency of media use in Australia, as well as age and regional demographics in terms of use, showing favour for popularity of both channels and time of day in which a programme was viewed.
Whilst the presentation was rather biased in favouring FreeTV over paid TV, it offered its legitimacy in fact rather than assumption or claim, making it a  trustworthy source of material for our argument. In this, the FreeTV presentation became the bulk of reinforcement for my arguments in audio presentation, offering the comparisons needed for radio. Not only to be used for comparisons, it offered its own basis for arguments in displaying the rise of all media platforms in Australia, showing a growing use of TV, radio as well as internet in consuming media. IN this we were able to speculate the exponential growth of media consumption, whether it be due to expansion of device availability and reaching a larger audience or merely an increase of consumption in a fluctuating market, that rather than reaching more people, it’s reaching the same amount but more frequently.