A mindmap done in todays lectuorial, discussing Facebooks characteristics as an institution.

Some of the main points that came out of this brainstorm were privacy and ubiquity. I thought the idea of Facebook being so omnipresent also helped create a sense of exclusivity. When logged off Facebook it can feel like you’ve cut connections from the entire world because of how quickly information is received and then buried. For you not to have an account means you’re out on a bigger picture is often used by the simple technique “like us on Facebook to see more.” It highlights the idea that Facebook is where it’s all happening and for  you to not have an account you’re missing out on all the exclusive offers or deals only avaliable to those who are. If you’re not experiencing Facebook, you’re not experiencing
Our research on institutions has mostly been related to how film festivals use there programs to market towards audience. So I think it was helpful to look at how Facebook’s ideals and qualities have also been used.