Music Videos used to be my thing, i could watch one after another for hours and not get bored. As a child, i used to get up early on a Sunday morning to watch Rage or whatever music video program it was airing in Australia that time and was so mesmerised by them. Then when i moved to Korea, i was even more hooked with music videos of K-pop artists with their overly flamboyant visuals and performances. This below is one of the most memorable music videos i have watched as a child in Korea. It was released in 2003 and was performed by the super diva Lee Hyori (Korean Beyonce). This is when i discovered my love for hiphop not just the music but the style and attitude as well. When this came out, i was in year 3 and the superstar in the mv became my idol. There are so many types of music videos and this one is the type that has no narrative and is solely about advertising the artist. It’s about the hair, makeup, fashion, the props cute guy and the choreography, not much acting is required. It’s about setting the mood and creating attractive visuals in consideration of colours. Now as i watch it again i see all the American references such as the broadway show ‘Cats’ background, using foreign actors and the hiphop ghetto setting with the cars. This was the best mv i remember from my childhood and what inspired me how to dress and dance like. Music Videos have the power to do that, making the audience idolise the artist and to admire how they look and what they do which is why i guess product placement and branding work so greatly in music videos.