Reflection on the short film exercise we did in last weeks tutorial as i couldn’t make it to the tutorial this week. So in groups of 4 we had to make a short clip with the theme of ‘pursuit’. Our group came up with a storyline of somebody losing their phone then pursuing it back. Then to make it more interesting we added a little twist at the end where the girl who loses the phone by accidentally leaving it in the bathroom finds the phone eventually but then leaves her lipstick on the same spot she left her phone! Immense amount of planning was required for this exercise as following the rules based off of the White gloves film festival, all the shots had to be shot in order. We worked out a rough story board and using the whiteboard to write our titles and opening credits we got started. Overall i think we did a pretty good job as we didn’t go too much off from our storyboard but we did have to cut out some shots that we thought weren’t as important to save time. One thing we could have improved would have been the timing of the recording because at some points we recorded too early and inevitably included unwanted actions and voices in it, for example we pressed record than yelled action.

Part 1 Considering fandom/audiences

Part 2 Jeremy Bowtell – Roughcut/Fine cut

A T T E N T I O N

textual attention BBC planet earth II – iguana vs snakes

To think about attention is being conceptualised and worked through in media

The question is how texts….establish relations with their readers as well as representations of whatever their subject matter might be

Attention and audiences

Wha cares about the audiences and the kind of attention they give to media?

• Advertisers
• Commercial broadcasters, cable networks etc
• Production houses and individul program makers
• Government policy makers
• Social scientist/ psychologists
• cultural theorists/ media scholars

Changing conceptions of audiences/consumers

• from broadcasting to narrowing the basic idea is that there being the recognition of that shift is not that old. Non traditional channel 7 channel 9 Netflix internet company Sony interest in software and hardware Profound shift made in making media affordable technology of distribution how we buy sell
• Flowering of long term

Post broadcast paradigm

The idea of the audience has changed

Media effects theory

• anxiety/suspicion re TV’s power
• audience is passive/ manipulated/ brain washed Kids/ young people
• lab experiments

Theorising the ‘active audience’

A ‘reception studies’ tradition in media/cultural/ television studies has focused on audiences and how they ‘read’/make sense of texts

Theorising ‘The active audience’ Acknowledges

• complexity of viewing activity
• cultural competencies
• sociocultural context of viewing

Fandom

They pay too much attentions to stuff. Calling someone a fan still has a slightly negative connotation. Fans are often stereotyped and pathologies as cultural ‘others’- as obsessive, freakish hysterical. Fan cultures are a problem for legimate culture because of their insistence on muddying boundaries- treating mass culture texts as if they deserved the same attention as canonical/high culture texts

Reading ‘The Night of a Thousand Wizards’ (2010)

Henry Jenkin One of key figures in fandom studies He is ana academic and also a fan.

FANS

Editing Process

Finishing an editing project

Assembly:

Focus on structure, getting the main elements of the story in the order. Predominantly IV content, OK to have blank spaces

Rough cut

First draft. Filling in blank spaces to include montages, B-Roll, as well as music & SFX if necessary to tell story (No colour grading or any fancy effects Don’t go any further because Not the priority might not end up using the footage after all)Make sure persistent audio level

Fine Cut: File tuning vision and audio, colour grade, audio mix and titles

audio mix

File organisation

All medias are offline where to find the audio clips are broken just locate

“Always substance over style”

Have an exports folder!

Week 7 Lectorial was cancelled. I remember rocking up to class and finding the classroom empty. Actually thrilled to go home, i went home to take a nap. Anyhow instead of  lectorial notes, i will be writing about the reading ‘Why look at animals’ by John berger. It was a very persuasive piece about how it wasn’t natural for  animals to all be living in zoos or petted at homes, that they become a creature of a whole other kind when they are raised to be so dependent. There were quite a few words that didn’t know but found out through the reading such as…

• Totalitarianism: A system of government that is centralized and dictatorial and requires complete subservience to the state.
• Marginalisation: Treatment of a person, group, or concept as insignificant or peripheral.
• totemism: System of belief in which humans are said to have kinship or a mystical relationship with a spirit-being, such as an animal or plant.
• oracular: Relating to an oracle, (of an utterance, advice, etc.) hard to interpret; enigmatic.
• verisimilitude: The appearance of being true or real

Not only did i learn the definitions of these words but reading this text made me perceive going to zoos in a whole different light. As John points out how close the glass or the bars between the animals and the audiences don’t change the fact that animals are still being marginalised and mistreated. Never ever have i thought this deeply into the marginalisation of animals and how we as a society’s thoughts are all very selfish in a  way.