Television, streaming, and audience fragmentation /Ramon Lobato

TV in Australia by the numbers

TV is no longer broadcast medium exclusively

Hours of broadcast TV viewing pre day 2.7

Hours of online video viewing per day 0.5

Devices per household 6.4

Households subscribing Netflix (%) 25%

TV in Australia

Go back 40years (4) networks only contact for watching TV 1997 broadcast 5 paytV (20) broadcast (3) pay tv (150)

The online Tv ecology

Catchup – TVnetworks of Australia to extend their advertising and offering to try to hook people back into the idea of linear tv. Residual media system(view,

Subscription video on demand SVOD Netflix, Stan, Hayu, fetch tv, IPTV, fetch tv

Transactional Video on demand TVOD rent or buy individual content Itunes

Advertiser Video on demand AVOD Youtube

Informal: popcorn time, Utorrent

Strong connection between history of tv, the nation and the state Is there still a thing called mass audience

Personalisation

Case study – Netflix

-World’s largest SVOD service

-125,000,000 hours of viewing per day

-Operates in 190+ countries

-100million subscribers globally

-US$41bil market cap; US$6.7bil revenue in 2015

-Headquarters in Los Gatos, California

Broadcast tv:

Over the airwaves, schedule provides opportunities to target consumers capacity constraints 84hours of prime time, flow, Advertising model ad revenues shares the kind of programs they make, mass markets, reliant on hits, sports, news, events, distraction more and more about news sports reality

Netflix:

Over the top/ internet-distributed, curated library, On-demand, no capacity constraints, subscription model, Niche markets/personilisation, less reliant on hits, adult drama, comedy, movies, immersion binge viewing large amounts of quality drama

structural and industrial factors

Goes into specific genres such as sci-fi specialising in niche genres opening up possibilities of intercultural more global consumption

Global Netflix Tracking the global roll-out of an internet TV platform

PB3: Interview with Erica Lee

https://www.youtube.com/watch?v=RETaq8WhnYQ

Title: Erica Lee

Erica Lee, Born in Korea raised in New Zealand, now working as a lawyer here in Melbourne. Just became her number one fangirl after interviewing her. Once you watch this you will be too. But sorry you’ll have to be number 2.

https://youtu.be/bz8hjMJXAJs

Timeline

The first step of choosing a subject for the interview was quite difficult as my family’s all back in Darwin and i wasn’t sure if interviewing my friends was going to be interesting enough but i knew that it would be much more successful with someone i am close with and know well than a stranger.

When i finally thought of Erica i thought she’d be perfect for this interview as i knew  that she came to Australia as an immigrant and now she works as a lawyer. I have always had so much respect for her drive and professionalism. I was so happy that she agreed to it then she had some very exciting news a week later when she found out that she was pregnant which was spectacular but meant that she had to be very careful not to overwork herself with anything.

Catering to her availability held back the filming a little bit but because everything was planned quite  thoroughly it went down really well. Before starting the interview, I briefly explained what kind of questions there were going to be and how the tone of the interview was going to be very casual and that i wanted her to repeat my questions in her answers. It was filmed at my apartment living room area with the white wall as the back ground, we chatted a little with some tea to ease up any tension which i think worked    beautifully. She was very confident in speaking to the camera and all of her answers were genuine which was exactly all i hoped for. The only problem during the interview would have been that she talked much more than the amount of footage i needed, which at the time of the interview wasn’t a problem at all.  It was actually so fun to listen to, but when it came to editing her long answers made it extremely difficult to cut down into one solid sentence.

Another issue would have been that i had no clue what kind of camera angle worked the best in regards to the lighting,the sound and the kind of aesthetics i visioned. Hence i filmed many random shots from various angles and experimented with what i thought would turn out to be the most visually attractive. However in post production when i came to check the footages i was quite disappointed as 85%of my cut away shots were shaky and out of focus. The hand held shots for the office scenes should have been on a tripod. Biggest mistake i made for this project but i had just enough footages taken to  pick out usable parts. I have learnt that i crucially need to improve my filming techniques.

Overall, Nether less the hardship in trimming down the answers, by organising the interview into 4parts  i managed to give the interview order and flow, and with the indecent footages i tried my best picking the most usable ones and pacing them accordingly to the music which turned out to be quite rhythmic and vibrant.

About fandom. We had learnt all about fandom in our tutorial. The pros and the cons, I guess i only looked at the pros for fandom. I just thought the more fans there are it would be better for whoever or whatever subject as it means that more people like and obsess over something means that they are willing to pay for their needs and entertainment. For me i have been a slave to Netflix ever since i made an account. All the shows I’ve come across are great but my favourite is definitely the Gilmore girls. Some of the signs i personally came across that prove how much of a mad fan i am are

• I know the opening song almost word by word and sing along to it whenever it comes on and i even plan it to sing it for my best friends wedding.
• I steal their style i love what they wear and i have actually once googled Rory’s yellow school backpack which has unfortunately discontinued sales.
• I spend hours and hours watching it. I finished a whole season in one seating and that time we ran out of all our internet datas in a week or so.
• I want to name my future daughter Lorelai. I think it’s really pretty.
• I sympathise with the characters way too much. When theres an annoying character i hate on them really badly.

Theres so much more but these are all i can think of for now. I’m thinking of deleting Netflix for a while as it’s getting to the point where i might fail uni because i  spending too much time on it…

Ok our church went camping during the Easter break and the place we went was up in the mountains well not really but super far away from the city there weren’t even any network connection. I had a really good time but in the back of my head i had the interview in mind since my subject was only available during the weekends and because of the camp we got back on the coming Monday, so the date was set on the saturday after which was about 1and a half weeks before the due date and i felt like i was already behind compared to the others. It just meant i had to plan every single detail of the interview starting from the exact location i wanted my subject sitting, what kind of shots i wanted and of course the interview questions. Roughly i wanted the interview to be about her life story of a successful immigrant which meant i had to write good questions that could draw that kind of sentiment out of her. I really hoped she didn’t get sick during the camp as she is pregnant and the early stages of pregnancies are quite dangerous which is also why i only had one day to shoot everything with her. Everything aside i’m thankful that she even accepted to be interviewed in the first place so i’m not complaining. 🙂

Oh and our church has a media team that i am in and as a media team member i have been making all the ads for the camp and it was really rewarding to see so many people attend whether it was from watching the ad or not haha. To top it off LTE, a hypothetical band that does comedy, music and acting explicitly within our church which i’m also apart of made a parody rap music video to promote the camp performed the song live and did a mini photo shoot there. This was one of the photos.

This week we went out in a group of 4 to practise our interviewing skills and getting used to the video camera. We took turns being the interviewee and recording. Our question was “What do you need to survive university?” My answer was laptop, pens and notepads. How boring but i couldn’t think of anything on the spot at that moment but now when i think about it i would say food, good shoes and a good old afternoon nap. Still not exciting but i guess its more profound. I found out from this exercise that sometimes you can’t always get a good answer out of your interviewees, which is a bit risky but i think that can be handled through the interviewer’s good question making and a bit of ice breaking. Personally i was really awkward on camera and kind of froze when questioned so i learn a lesson that no matter what the story is how interesting the interviewee might be, to get the goody out of them you gotta make sure they are comfortable and relaxed during the interview.

‘Ghost in the shell’ originally a Japanese animation very recently has come out in the cinemas. My roommate and i went to see it with high expectations as it was one of the movies where it already seemed good before even watching it because of all the hype. We talked about how the fans of the original animation were deeply disappointed by the casting as they all expected a Japanese girl or at least some one Asian but unexpectedly Scarlett Johanson was casted to be the main character ‘Major’ aka ‘Tomoko.’ I think it was fairly reasonable since the film was targeting audience internationally and they needed someone who were world wide famous not only in Asia but in Western countries as well. Although i also think that it would have been nice to see the story in its very authentic form which i believe might have been even more successful. Anyhow looking at the key elements of a story

• Controlling idea
• Charactere
• Conflict (completing goals)
• Structure (progression)
• Character change/growth

I can safely say that the narrative of the Ghost in the shell was very strongly constructed as all of those points above were prominent but for some reason i found it a bit too predictable and boring…

How to be a media operator

Be cool and not a tool

Communication participants (actors)

need to figure out communication strategy to have effective communication give way too much info and be really clear

may pull out because of something they may pull out always good to have a back stop

location release

Insurance & Legals

Location Get there one and a half hour early you can get extra shots talk to each of you team mates and plan it out. Find a green room car or a room. Be tidy with the gear.

actors need a green room. Don;t go on your phone once the camera is rolling. Leave the location in better condition then you found it,

Performance release

interviewers will want to interview again. The release form must be signed before the interview and after!

Safety journalists are allowed to interview people without permission just say that you’re a journalism student not allowed to use plastic guns

Can’t wait to get started on my interview

Giving Feedback on Rough-cuts

In today’s class we gave feedback on the rough cuts that everybody produced so far. The guys at our table had lots of great footages taken and ideas put in to the interviews. Although they weren’t as long or profound YET they all showed the kind of mood they wanted to set up. By watching everybody’s rough cuts i’ve learnt that the sound quality was really really important perhaps more important than the footage. It sounded best when the volume was just right and the voice was clear with no background noises and also when there weren’t too much echo. People seemed to achieve this the best when the interviewee was closer to the camera. For a sit-down interview to get good sound with loud enough volume mid shot worked the best.