As everyone is now very aware from the continuous lectures about the importance of collaboration and the immense need to be capable of collaboration in the media industry; project brief four, is a collaboration.
The brief focuses around the idea of Text as a platform of media, as the topic is incredibly broad, our group has begun to narrow such a topic down. We began looking at advertising as text, thus advertising as media, and in particular the infamous advertising of German luxury cars, Volkswagen.
Volkswagen have used their many multimedia forms of advertising to build an incredibly diverse yet equally successful brand depending on different target demographics.
Below exemplifies their use of social media in the middle east and the effect it had on sales.
