Technology

Extracts from A. Murphy and J. Potts (2002), Culture and Technology (Palgrave MacMillan) What is technology? The current range of meanings of the word ‘technology’ arose in the modern era. ‘Technology’was used sparingly in the seventeenth and eighteenth centurires, referring to a… Continue Reading

Audiences

In todays lecture we talked about audiences Who cares about audiences? Advertisers Commercial broadcasters, cable networks etc Production houses and individual program makers Government policy makers Social scientist/psychologists Cultural theorists/media scholars Changing conditions of audiences and consumers From broadcasting to… Continue Reading