‘Media texts’ – how individual films, newspaper stories, photographs, audio recordings , websites and so on can/have been treated as objects to critically analysed in terms of their construction and communication of particular meanings between producers and audiences. How do we/audiences ‘make sense’ of texts?
- Victor Burgin, ‘Looking at Photographs’ (Ch.6) inThinking Photography, [Download from Blackboard]
- G.Branston & R.Stafford,‘Approaching Media Texts’ (Ch.1) inThe Media Student’s Book. London: Routledge, 2010.
The media are not so much ‘things’ as places which most of us inhabit, which weave in and out of our waking lives.
Media texts can be qualitative and quantitative. There are two methods which may be semiotic or content analysis.
These are broadly interested in exploring the qualities of individual texts and registering what can be discovered by counting repeated patterns or elements.
