Media Audit: Noticing

Noticing Media is everywhere – can you see it in Melbourne Central?

“As multi-sensate beings, we are inundated with sense impressions all the time, but only some of them ever register in conscious awareness”

  • Helps to inform future practice
  • Supports the ‘picking up of ideas’ and giving them a go ourselves
  • We learn from noticing (especially intentional noticing)
  • Intentional noticing
  • Conscious noticing
  • Disciplined noticing

Today we heightened our forms of noticing and seeked out several different media advertisements. This was inspired after learning about John Cage’s performance 4’33” which causes audiences to notice the art of silence.

Here are some pictures of noticed media:

IMG_4452 IMG_4455_2 IMG_4459_2 IMG_4461_2 IMG_4463_2 IMG_4457_2 IMG_4454 IMG_4462_2

 

Reflecting on the process of ‘noticing’

  • Whilst undertaking the process of noticing, i realised i was looking up, which usually a person only requires looking forward, to get to their destination. This shows the urgency in life and is well reflected in this video.
  • Noticing makes a person look at the reasons behind an advertisement, for exampe across the road from Melbourne Central there was a STOP PERSECUTION IN TIBET sign. By me noticing it makes me wonder about this issue and further involve myself in the issue i never knew existed through research.
  • By noticing, i realised that we can never escape media. Media posters or advertisements will always be around us, a catchy jingle in the back of our head, and essentially everything we do, what we buy, what we eat, is an influence of the media.

cheyennebradley

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