Today’s lecture began like most others do which is finishing off from last week, Adrian touched on the fact that the term Digital Media is actually an oxymoron, given that all media is now digital.

In a nutshell…

• The notion of networking goes way back and the internet is one idea of networking
• The original intent of a technology is not always how it is used
• Technologies are not neutral although they may be geared towards a certain use over others they can still be used for other purposes- we should look at the relationship of a technology with other things and not just what we think it’s originally intended for. (This is in line with Raymond William’s idea that a technology isn’t a technology unless it’s being used, so it doesn’t matter if you’re using it for it’s intended purpose, if it’s being used it’s a technology)
• Print literacy asks certain things of us- we will analyse things and situations in a certain way. Preliteracy thinks differently.
• Nothing is isolated in society so why do we ask to ‘look at things individually’? In this week’s reading, Watts explains we can learn to understand individual behaviour but when it’s a collection it’s when it can be unpredictable. So we do or don’t isolate things in terms of research and theory?