This week’s lecture mostly focused on audiences and their relationship with producers. Despite companies spending copious amounts on creators, focus groups, surveys etc. The sender and receiver don’t always have the same interpretation of a text. No matter how much a director tries to out a point across, or make the viewer feel a certain way, there is always a chance that the receiver interprets the film differently because of things like life experiences and point of view. Adrian Miles discussed how you cannot control interpretation. An example of this that came to mind when I thought about this idea was Nazi Germany. No matter how hard Hitler tried to control his audiences interpretations i.e. beliefs, there were still some that were not ‘sitting ducks’ to these concepts.

The lecture went on to discuss the structure of Korsakow and the relationship this model has with audiences. Like a sport you don’t just play a korsakow film once you relive it again and again having new experiences every time. Compared to a traditional linear feature film, korsakow does not have a beginning middle and end and there for is more about the promiscuity between connections of its parts rather than the content itself.

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