This weeks first reading is about how television has had to incorporate different sources of media in order to develop and keep up with the audiences desires and needs. Years ago television would be able to provide entertainment for people without having to try that hard because it was the only thing around, but now they are having to interact with audiences on a more personal level. For example we now see on T.V different adds and opportunities for audiences to get involved with what they are watching, support T.V shows, films or actors they really like to a certain extent they feel on a personal level with them. A interesting point that was raised about televisions institutions is that they want to engage with social media platforms in order to become more profitable but increasing commercialisation with Twitter, Facebook etc has threatened to compromise public value. I can understand the point of view with this as audiences are becoming harder to please and they are expecting more, but it is the point of how far with televisions, especially in this reading European television companies etc. What was also addressed is that T.V has started to do more interactive television rather then just a show such as game shows, dating etc which enables the audiences to be involved and therefore will share there experience through social media.

There is a fine line between T.V and social media because people can become annoyed with the amount of advertising and trying to get people involved, as some people just want to watch a show to relax. There has been many shifts in order to engage with social media platforms, where today the generation is growing at a fast pace so these Television industries are going to have to keep up with what audiences want to see but in a way that is acceptable and now over powering towards social media.