This lectorial learning was focussed around the ideas of Mediums and Technologies. Brian emphasised that medium through is very board and a hard topic to cover because every media platform has its own possibilities and limitations. Mediums can all lead to different experiences, but what they all have in common is that they are informative and share information even though the environments can be very different. For example, reading a book and watching a film is different mediums but share similar informations.

The part of the lectorial that really stood out to me was when Brian talked about Marshall McLuhan whom was one of the most influential and controversial medium theorists. The idea that stood out to me was that McLuhan saw media together as forming a sensory atmosphere in which we all move. We do not realise their existence unless we stop perceiving them of some reason.  This really made me think about media, and I believe this quote is so true. Media has become a part of societies everyday lives to the point where we don’t even notice it anymore, and if we want to notice it we have to stop retrieving it. For example, when I get home from Uni I will go onto my computer and automatically open Facebook, if I want to stop consuming this platform of media I have to think about NOT doing it as now it has become a subconscious thing.