For an hour my group walked around Melbourne central recording all the meditated interactions and communications of media.

UP HIGH:

• Master Foods aesthetic billboard
• Electronic billboard revealing the latest news
• ‘The Mould’ a cloud that changes size depending on how many people are in Melbourne central

ON THE GROUND:

• Girl on the floor on her laptop
• Rug advertising Melbourne Central Bar 
• Projection of store label onto the ground

MID-GROUND:

• Electronic billboard of favourites chocolate
• Advertisement of music festival posters
• Information on touch screen
• Different information about getting social for Melbourne central through twitter, Instagram etc

BACK-GROUND:

• People consumed on their phones
• Music
• Radio adds

FOREGROUND:

• Social media advertisement (for RPM Fashion) in regards to Instagram and Facebook 
• People watching videos on there phones whilst walking around

IN YOUR HAND:

• Phone
• Facebook notifications

What I noticed when doing this task is that people are constantly consumed in media and that it is fed to us without even noticing. I would walk through Melbourne central and not even think about what I am being advertised but when paying attention Media is every where and different companies are trying to find new and initiative ways to get the attention of society.