It is important that every member in the group played their roles. Once the group was formed, we established the roles and duties to everyone, and for me personally, I volunteered to play a role as the cinematographer. Having experience from working in a production house, it was important for me to contribute as much as I can as I’m weak in certain aspects in making film, especially pre-production.

When we first started planning for the film, building our main character was important. Once we established the characteristics of the main character, we then move on the build a story that revolved around his life. Going around the theme of depression and giving a second chance in life became our story as we created the story bit by bit.

To explain a little more about how we plan to use transmedia storytelling, we must first know the synopsis of the film. The main character of the film (Keith) is a guy who wakes up every day of his life, thinking about how depressing life is. He has a repetitive lifestyle, which is wake up, go to work, then come home and play video games. Although he’s trying to change he’s trying to change to a healthier lifestyle, Keith never really felt motivated enough to start the change. In his working place, he has a colleague named Ryan, who constantly tries to push his healthy lifestyle on to others especially Keith. Keith not only feels irritated by it, but he still constantly make fun of Ryan’s advice and ignores it.

As mentioned above, his life revolves around videogame and work, so as a falling off point of the film, we decided to make the working place that he is in as a Facebook page, to further extend the story and also to give more details about Keith’s everyday life at work. Besides giving audience’s a different view of Keith’s life, the Facebook group also serves as a satire for the life of the main character. By posting up “inspirational quotes” on the page, the Facebook group believes to inspire their workers, but if viewed on Keith’s lifestyle, it doesn’t seem to be very effective.

We picked Facebook as another transmedia platform simply because it’s easily accessible and used by many people. Followers of the film wouldn’t have to struggle as Facebook is an easily accessible platform and commonly used by people all over the internet.

From this project, I understood better the use of transmedia storytelling and how a wider story could be told from different platforms. Just like the dark knight campaign, the Facebook page doesn’t revolve around the main character, but an actual working place as a whole. By expanding the storytelling platform, we are allowed to enter a whole new world built upon the director’s vision. As a filmmaker, I find this very interesting and I’m definitely looking forward for this film to be completed.

Alter reality gaming is an interactive networked narrative that uses a real world platform to give a transmedia storytelling experience to participants by delivering a story through their participations. The purpose of this is to bring a story created by a game/film to a real life experience for participants to anticipate.

An example would the recent rise in Esports, Dota 2. The International is a international Dota 2 competition hosted by Valve themselves. In the attempt of making the event a success, Valve came up with a strategy to get casual players involved in this competition by getting them to participate by “game predictions”. At $10.00, a player can purchase a compendium online, also known as E-book to show their support of the team and country. Every victory that they predict through the compendium, the players will be rewarded with an in game item, which could be sold at a high price depending on rarity. For every E-book purchased, $2.50 goes to the prize pool of the competition, and just last year the prize pool came to a staggering $10.7 million.

Besides using the compendium as getting active gamers involved, they hosted the event at Seattle. In the event, a “secret shop” was set up for players to purchase merchandise. These merchandise carry with them a code which can be further used to receive items from the game. By taking these steps, Valve is “rewarding” players for supporting the game. Besides that, the Dota2 tournament designed it’s structure according to the game’s map. the middle lane is where all the actions happened, and there is precisely where the competitors compete for the prize pool.

In this report I’ve picked up a few new things about transmedia storytelling and the crazy amount of work that was put in to the Dark Knight campaign in order to make it a success.

To build a story that involved 10 million people across the world and doesn’t revolve around the main character definitely took my interest in this report. As mentioned in class, the people who participated in the campaign help built the story to the release of the film. The I Believe In Harvey Dent campaign that rallied the streets all over the world demonstrates the support of Harvey Dent even in the film, making the whole Dark Knight campaign feel like a prologue to the story that the film intended to be.

It was also quite interesting how 42 Entertainment (The viral campaign organizers) spent 15 months prior to the movie in order to get 10 million people worldwide to participate.

Overall, the report thought me the importance of utilizing multiple platforms in order to expand the way a certain story is told. The Dark Knight campaign demonstrated that when the use of multiple media is used correctly, an amazing story and experience can be told to an audience. It is no wonder why the Dark Knight became the top grossing film of 2008 despite the competition it had ( Marvel movies, etc).

Rules:

Be reachable at all times.

No idea is beyond compromised.

If any issues arise, contact group members immediately.

Perform the best of ability for the best of the group.

Keep yourself accountable.

Narrative structure is defined as the structural framework that underlines the order and manner in which a narrative is presented to an audience. It is commonly used in a lot of media platform we read and watch today. Whether it is a novel, film or a radio podcast, everything has a structure that presents itself as a story to the audience.

A conventional or traditional story usually involves many important details that sets up the story. The story usually consist of characters, genre, plot and theme. All these factors contribute in to building up a story that grabs the audience’s attention. But over the years, many directors tried moving away from the normal way story telling is done, producing new ways to tell a certain story using different kinds of media. An example would be the cartoon series, South Park.

South Park:

I find South Park a very interesting cartoon series because it’s not your everyday cartoon where everything ends with “happily ever after”. In fact, South Park is far from happily ever after as some would consider this cartoon to be the “greatest modern satire”. Instead of making it a cartoon for children, South Park’s crude, violent and vulgar humour focuses on the real world issues which have been ignored by society today. I find myself thinking of what the director was trying to tell me after every episode, and true enough the episode always relates to some kind of recent events.

Currently, South Park has produced a total of 257 episodes to date, 1 movie titled “South Park: Bigger, Longer & Uncut” and it’s very own game “South Park: The Stick of Truth”. Besides that, South Park fans also generated thousands of memes based on the show.

Source: Google images

South Park is the perfect demonstration of transmedia as it uses the same content but across different media spreading different stories. What’s more amazing is the thoughts that editors go through whenever making a new episode. Every episode of South Park is made 6 days before the episode is aired, and they’ve only failed to meet the deadline once due to electrical failure. This is how the directors keep their content fresh and new, by covering recent global events.

One of the episode titled “Beast Cancer Show Ever” shows the lack of awareness of society today towards breast cancer. In the episode, it has a very symbolic representation of the character. Cartman being the cancer, and Wendy being the victim of Cartman (cancer). The episodes begins with Wendy being mocked by Cartman on her presentation of breast cancer.

In the struggle for Wendy to fight back, she approached her principle teacher for advice, coincidentally she was a victim of breast cancer too. She gave the told Wendy that cancer “does not play by the rules, and the only way to win is to fight back”. Wendy had a big fight with Cartman and eventually she won, showing that breast cancer can be defeated, but you must first fight back.

South Park demonstrates how different way of storytelling can bring different message to people. It teaches the audiences to see beyond the vulgar language and see the message they are trying to send. This is why South Park is one of my all-time favorite cartoons.

In the film Frankenstein by James Whales (1931), I have noticed a few things that caught my interest when the film was played during class.

Lighting:

As a black and white film, the proper use of lighting is important. The film brings a very dark and grim look for the characters, which makes it ideal for a horror monster film. This brings a more intensive feel as the director controlled the lighting for the highlights and the shadows well.

The proper use of lighting brings out the characters in the film, creating a more attractive look for the film, captivating the audience’s attention.

The Story:

Based on the short 20 minutes clip that was played during class, I found the film was straight forward and on point. The introduction to the film was definitely different where a person was warning us that the film will be frightening. Watching it from modern day perspective, gives a mild humour for the audience.

The story on the other hand was very well compose, and simple to understand. I felt that the movie was spoon feeding the audiences the story. A scene of 3 person nodding was taken in 3 separate shots was shown as an agreement that they wanted to enter, which could be easily taken with one wide angle shot. This comes to show that the audiences needed to been spoon fed the story in order to understand the film.

My understanding from this is that audiences from different time have different ways of understanding film. It is important that the director knows his target audience in order to present his/her film.