In this report I’ve picked up a few new things about transmedia storytelling and the crazy amount of work that was put in to the Dark Knight campaign in order to make it a success.

To build a story that involved 10 million people across the world and doesn’t revolve around the main character definitely took my interest in this report. As mentioned in class, the people who participated in the campaign help built the story to the release of the film. The I Believe In Harvey Dent campaign that rallied the streets all over the world demonstrates the support of Harvey Dent even in the film, making the whole Dark Knight campaign feel like a prologue to the story that the film intended to be.

It was also quite interesting how 42 Entertainment (The viral campaign organizers) spent 15 months prior to the movie in order to get 10 million people worldwide to participate.

Overall, the report thought me the importance of utilizing multiple platforms in order to expand the way a certain story is told. The Dark Knight campaign demonstrated that when the use of multiple media is used correctly, an amazing story and experience can be told to an audience. It is no wonder why the Dark Knight became the top grossing film of 2008 despite the competition it had ( Marvel movies, etc).