The World Wide Web is a tool for global communication.  This actually links to my pop culture topic that I’m studying at the moment– globalisation and how the world’s reduction in size due to transport and communication has created global communities.  We can communicate through the web with the quickest click of a button.

We have Instagram, Facebook, Twitter, Youtube, Reddit– an endless supply of interactive sites where we can actively involve ourselves in this online community.  The “contrast between traditional media and social media [is] one of aesthetics and style,” says Bolter.  Both traditional and modern media can carry the weight of strong political messages and with the introduction of more interactive online media, we don’t necessarily see the demise of seriousness, thus traditional media is not always the best medium to speak our minds.

We have taken blogs (which first started as mundane journals) and utilised them to contribute political and social messages to the public.  We can use this new-age media to our advantage even though traditional media does pose positive aspects.  Even blogs are becoming recognised as a form of “political dialogue.”  Using technology is an understandable way to produce political narrative.

If you want your message to be heard, why not speak to this generation through a medium that they actually engage with?  Media is the future, so why not embrace it?

Bolter, Jay David. “Social Media and the Future of Political Narrative.” Travels in Intermediality. Lebanon, US: Dartmouth, 2012. ProQuest ebrary. Web. 8 February 2016. 206-226