Last night I ventured out to Caulfield to attend Deliveroo’s “Gourmet Cinema,” sponsored, quite obviously by South Yarra BMW.  Firstly, can we not escape media?  Advertising rules the world.  The idea of the night was formulated in an attempt to create an out-door cinema experience with menus inspired by films.  The experience was being held for 5 nights including 5 different cuisines to cater to 5 different films.  The night I attended was a night of all things Italian.  Yes!  My favourite– carbs and cheese.  The restaurant ‘Baby’ presented pizza and Nutella donuts while the film ‘The Great Beauty’ played on a massive screen in front of hundreds of friends and couples.  It was a great way to view a film outside of my idea of the ‘norm’.  To understand how media varies culturally from country to country.  Interconnecting a social prominence of food with media was an enticing form of entertainment.  It created a collective mood where a large group of people could come together, eat and enjoy the world that media has provided for us.