Media 1, Readings, Thoughts

Do you see what I see?

I picked up on an interesting point from this week’s reading Beginner’s Guide to Textual Analysis, that depending on the culture to which the interpreter of a text belongs, a text can mean very, very different things. It reminded me of a fascinating BBC Horizon programme I watched online about five years ago, in which researchers performed experiments and found that people from the Himba tribe in Namibia could not identify the blue square in the right half of this diagram:

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The researchers discovered that Himba, who culturally and linguistically treat blue and green as the same colour (with just one umbrella word that describes both), but have hundreds of words to describe individual shades of green, actually see the blue square as being visually indistinguishable from the green. And the opposite was also true – Himba were able to positively identify two different shades of green in the left half of the diagram that, to westerners, were seen as a single hue (spoiler: it’s the same position as the blue square).

Unfortunately the documentary I saw is no longer available online, but the next best thing is the xkcd colo(u)r survey, in which web comic artist and former NASA engineer Randall Monroe surveyed over 200,000 people and asked them to name colours. The differences in results from men and women is really interesting – although it must be remembered that the data set for this particular study is incredibly small and skewed (not just to people of the western world, but specifically to people who read xkcd) – and backs up the idea that what I see may not match what you see.

The results of both these studies prove that even something as seemingly universal as the interpretation of colour can vary widely between cultures. The differences would get wider and wider as you move further up into high-level cultural differences – making it a wonder we’re able to function as a global society with common thoughts and interpretations at all.

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