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Digital Director Project Brief 5 – A Sketchy Reflection

When I think of “group projects” I think of small collaborations between no more than five people who don’t know each other and never really get to know each other despite this supposed “collaboration”. Digital Director and Sketchy Students was my first experience with an entire class project that allowed people to work with their passions and strengths, and gave us a change to know like-minded people through the countless hours required to produce what we did.

For myself this was an incredibly positive experience working alongside my social media team who all showed similar interests to me and had pre-existing knowledge of this aspect to the overall production. As Sketchy Students Instagram Manager, I discovered that overall it is best to “aim low, shoot high” in order to not over-estimate the potential of such a short time frame project. As I articulated in Project Brief 4, I found throughout the month or so of actively posting on the account, it generated very little discussion and/or attention from Instagram despite following what myself and the class believed to be the most successful method of reaching audiences – through tagging.

I guess the best way to look at this experience of running the account is that despite its failures, I learnt a lot using accepting failure of something like this and considering that sometimes things need to go wrong before they can go right. Meaning that an Instagram account needs to be well established before it can go actively seeking an audience. Essentially I believe if there’s not much to look at on the Instagram, someone isn’t going to pay much attention (at least I feel that way when I go on Instagram and see an account with

To briefly make mention of the way the whole class got along – I observed the class dynamic on many occasions. Mostly what I noticed was that people with roles in other areas at times would butt heads with my team in order to have their ideas shown over decisions that our team had made which we thought would be in the best interest of the project. Naturally, this was hard for my social media team to understand because we felt that our knowledge of what would be successful was sufficient and after all, it was our designated area of the project.

Ultimately what I’m going to take away from this project is a newfound understanding of big collaborations and how I can still use what I love (social media) to contribute to it. I have genuinely enjoyed the experience and I’ll miss working with such creative, fun people.

Week 11

Last week was Week 11. I feel like any uni student could sympathise with me when I say this week sucks. Luckily though for Digi D it was a very exciting week which included lots of filming as per usual.

In terms of the instagram i’m running – this week I was responsible for putting out a lot more behind the scenes and individual character content.

This post was a video created by David (Delmenico) (hehe) where he interviewed a couple of us about Sketchy. Originally I think the management team had discussed me being the first to release the LONG BTs video of Jordan however due to the nature of Insta not being able to schedule and peoples attention spans tending be a lot shorter on Insta, I decided to post the shorter video (this one).

The other post I wanted to highlight is this one of Phoebe. I have over the past 2 weeks been in charge of creating preview videos for the weekly eps that create a sense of “what happens next?” or “what is going on there?”. I think this one is a good sampler from the 2nd ep of Sketchy Students where our wifi goes out:

Week 12 next week ahhhh! The last week of filming and classes that i’m actually going to miss a lot. I think my post next week will have a lot to say about this experience.

Week 10

It is getting to the pointy end of semester and I think this week for me was very important in the sense that we needed to release all the character profiles. In our Tuesday Morning meeting – I met with Simone and Dylan, who suggested that Instagram needed to pump out all of the character profiles in order to be ready for Episode One. Social Media manager Monique said that this wouldn’t be as necessary for the characters of Phoebe and Sandra so I released them after Episode 1 was released. Filming this week on Thursday was very productive, credit to the production team for producing and obviously Nethaniel for his great directing. I decided to finish off the week with a ten second preview post for Episode 1. This was a decision that I felt was necessary as the initial intention of the Instagram profile was to be used as advertising and marketing rather than for the release of full episodes.

This is the 10 second video that I posted on instagram 🙂

Week 9

As expected Week 9 was a lot busier but a lot more productive! Thursday’s filming proved to be a long haul however with a very good timeline planned out by Simone we managed to (mostly) stick to schedule and produce Episode 1. On that same day we also released the trailer for sketchy students on our Facebook page run by Monique. We didn’t really know what to expect in terms of feedback but overall we were very happy with the way the trailer turned out. I’m so impressed by the dedication of everyone – each managing their own parts to produce this.

We released it on Youtube too – captioned with “An episodic sketch series that uses satire and mockumentary tropes, Sketchy Students explores the real perks of #unilyfe. Getting up close and personal with the class, our expert documentary crew meet the students doing the hard yards of balancing time, study and social media.” I think this is a good summary for the comedic style we are going for.

I myself, this week released a couple of posts on our Instagram:

 

Week 8

This week was a very exciting week for Sketchy Students. We had our first shooting day! It was a very different environment walking into class on Thursday surrounded by cameras and of course – Mop Poole. Well, Mop Ponde. I could agree with everyone in class by saying it was a bit chaotic. Similar to the first time you ride a bike – it takes practice so we knew what to work on for next week. I say “we” but personally I contributed very little to the way the day unfolded. Under the direction of director Nethaniel and the clapping of Jordan, we got through the bulk of the trailer! It was an exciting day and despite being a little unproductive at times I really enjoyed getting to know people in our class. It’s funny how things like this can bring people together and it was wonderful watching people in class do what they’re passionate about. Below is a picture of our cameraman and director hard at work BTS for the trailer and the first post I made on our instagram!

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Week 3 – Digital Director

This week we pitched our ideas for Screen Australia. My idea was titled The Real South Side of Melbourne. I think my cover letter does a good job of explaining the concept:

Screen Australia Cover Letter – Bonnie Dunleavy

To whom it may concern,

My name is Bonnie and this is my pitch for Screen Australia. Titled “The Real South Side of Melbourne” it is mimicking the series title “The Real Housewives of Melbourne”.

I am born and raised in the north-east part of Melbourne, and attended an arguably prestigious private school on the south side. I have grown up and been surrounded by some incredibly wealthy people and I feel there is opportunity to capture their lifestyle in a way that doesn’t ridicule them but does show just how ridiculous rich people are. A “spoof” if you will. I am therefore the one responsible for the production of this series.

The thing that has always made me laugh is conversations between two wealthy people – stuff that is common knowledge to them (e.g. everyone having a beach house), is not to everyone else. Suburbs like Brighton, South Yarra, Elwood and Malvern are enormously wealthy.

I was inspired by a number of programs that I have incorporated into my pitch – the very popular Chris Lilley character and series “J’amie King – Private School Girl”. I was also inspired by the early 2000’s movie Hating Alison Ashley – which shows Alison Ashley (a very rich girl) being made to attend a public school.

My series is essentially the reversal of that film – a girl from the north living the lives of the private school elite.

Kind regards,

Bonnie Dunleavy

In terms of the actual pitch I created myself a script to work off. Last year in a studio class we learnt how to write scripts and I thought it’d be a good “refresher” to see if I could still do it.

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I wasn’t very happy with my overall pitch. I liked my idea but the execution of it was pretty amateur but I didn’t have access to anything better than my webcam or iPhone camera for recording. Had this been a more professional pitch I definitely would have put in more effort.

Week 2 – Digital Director

During Week 2 we learnt about how to become better at pitching our ideas. Mark played us a ‘Talks at Google’ video starring Stephanie Palmer, giving a speech called “Good in a Room”. The video was a step-by-step guide on selling an idea quickly and confidently. I personally struggle with maintaining focus on the audience and not on my script (a fairly common issue) but something that I’ve always wanted to work on. Stephanie’s video showed me a good example of how to be confident. I didn’t notice her once look down at any sort of script or notes that suggests her level of professionalism.

We watched this video as an introduction to our unofficial first assignment that wasn’t assessed but was to create a pitch for Screen Australia. The guidelines for that were more specific than what was required for an actual submission. On the website it stated that “We are looking for pitches that grab our attention, that evidence a story concept that will generate and sustain the dramatic structure of a feature film, online and interactive drama or virtual reality drama installation and one that knows its audience.”. We were also required to submit a cover letter. This weekend I’m planning my idea and will talk more about that in next week’s blog post.

Week 1 – Digital Director

I suppose Week 1 is a good opportunity to identify my goals for this course. When I selected The Digital Director as my studio – I wanted to do the course because I have a passion for digital media. Social media, I feel, is an area that isn’t covered in many classes and courses at RMIT but after reading about the studios I felt that this course would help me develop a better understanding about social media and how to operate in a team for projects – but all with the overarching theme of using a digital platform to create it. I hope this course will allow me to use what I am best at – such as Photoshop, Instagram, etc., but also allow me to learn about more ways to go about running a successful online space. This aligns with what it says in the course guide outcomes: Examine the role and skill sets of the contemporary director and explore the potentials and implications of digital technologies and the online space for the role of the director. I’m fairly sure that across the semester I will be able to produce something that I’m able to show and be proud of at the end.

“I don’t know the future. I didn’t come here to tell you how this is going to end. I came here to tell you how it’s going to begin.”

Neo: The Matrix (1999). Directors: The Wachowskis

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Week 10 – Shootin’

­Today was the all important first shoot day. After delaying our shoot by one week, we were pleasantly welcomed by the 18 degree day with an overcast atmosphere that we were looking for out in Warrandyte. Our call time was 10am. After picking Alex and our actress Christina up from the station we made our way out to Warrandyte where we were met by Sarah, Laura and our actor Chris at our first location which was down Everard Drive by the river and along the walking track.

Scene One took us upwards of two hours to film. This was way longer than I think any of us had anticipated. I think it was most likely due to us trying our best to comply to the constraints of our shot list, which would make it easier in the editing process if we knew exactly what shots would match up with what audio. I was camerawoman for this portion of the day which was a really good experience, however I was keen to let others have a go of it because it’s something that’s best experienced or judged by different eyes. Our actor Chris was great for his scene, and he proved to be quite the good “Boyfriend” for someone who had never acted before, and was just Laura’s mate!

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We wrapped this scene at around 12:30 when we broke for lunch and sat outside. We then drove onto scene 2, out at location #2 where we met Scott, who was playing Ted. Again for someone who was not an actor, and who had not seen the script prior to this day, he was really good for someone who had been thrown in the deep end. We can all agree that he definitely embodied the creepiness of Ted especially when he said “sweetness”.

While still adhering to the shot list, we found that we wanted to adventure with the gorilla tripod that Laura had brought along, which we rested on our shoulders and used it as a way of stabilizing Laura as she ran backwards up the hill while filming.

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We were pressed for time in this scene, knowing that we would have to wrap the shoot in order to make it back to RMIT wit the equipment before 4:30. It felt like we were on the Amazing Race, trying to decide the quickest way there. We wrapped at 3 and had the content imported to two hard drives by 3:15 when Sarah’s mum kindly offered to drive into the city in order to make it there. They made it by 4:25. Phew.

Had this day been different we would have allowed far more time for our shoot in the morning, and we also would have given the scripts to the two guys who were not professional actors. On that note, we were absolutely wrapt with Christina’s performance throughout the day and I can’t wait to see what Laura and Jackson do with the footage!