Week 10’s lectorial focused on institutions, which was highly relevant for project brief 4. Institution is a term stemming from sociology which is concerned with the organising structures of society and social, cultural and political relations. Media institutions are basically these, involved with media. They help organise the production, spread and usage regarding media and include, the ABC, journalism, cinema, broadcast radio and commercial channels. This discussion then turned to power and how media institutions use it and has been used in the past to push agendas.