I found the Gauntlett blog posts to be quite boring to read. There were some interesting arguments and suggestions, but it seemed to drag on and felt a little flat.
The peaks of media he talks about, in which there is a positive and creative sector (full of do-it-yourself media and inspiring media) and a negative sector (that combines data surveillance and ‘computerised capitalism’), was quite striking.
It was interesting to discuss how media has changed. From a broadcast sense, where media was shown to an audience with little participation and involvement, to a post-broadcast world, where an audience is more engaged and able to interact. People become users and consumers, rather than a mass of viewers.