The Power of Audience
Come to think about audience, it made me realize that how influential audience could be in this modern society. Different culture shape up different audience. By comparing the sets of audience in Australia and Malaysia, there are huge gap and different among those two.
In today’s lectorial, Daniel also explained about the television. I must admit that I am not a big fans of television as I only watch it majorly for sports. He also spokes about the different between television in broadcast and post broadcast era. In Malaysia, television is still one of the main sources of information but due to some laws and regulation by the government, some information are questionable. As for this, Malaysian citizens turn into internet and social media to gain ‘extra’ information which has not been broadcast in television since many of the channels are government runs programs.
Relating back to the power of audience, there are numerous example that I can relate when talks about it. For example, the power of social media audience led by the opposition party in Malaysia has lead to one of the biggest rally in 2013 happening in Kuala Lumpur. Due to the government laws which state any news and information related to the opposition party cannot be broadcast publicly through television, the opposition has take a major step by spreading their so called ‘propaganda’ in social media. Eventually, there are numerous support they gained and that is how Bersih 2.0 and Bersih 3.0 happened.
Audience nowadays have the power in choosing which story they want to hear, to see and to believe. These different approaches to broadcast media in each nation has largely different effects. Malaysian citizens wish for a more transparent media relationship with the public that other nations may hold. For this reason, the post-broadcast era is one which can be representative values such as equality and honesty with the media and the audience.
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