Alex notes in this blog post about the ‘produser’ that no longer are audiences passive consumers of the internet, but they are now (we are now) contributing ourselves to the rise of more and more media texts. Even though journalism still works as a very powerful tool for audience influence, she explains that the days when we used to receive information through TV and radio are gone, now not only do we receive this information tenfold with the internet, but we also create our own. The produser, alex explains, is a widely embraced term that is the result of the combination of the words “producer” and “consumer” and encapsulates this new form of audience. Seonaid discusses the idea of transclusion and inclusion. Using the example of wikipedia, she says she doesn’t understand how some systems can be both closed, yet never ending in and of itself. I think she has got the main idea, but only needs to realise that wikipedia is bound to expand only within the realms of itself; wikipedia pages can be created infinitely, but all they will ever be are wikipedia pages. FaceBook, by contrast, allows us to share pages, link, advertise, play, like and post, among many other possibilities that the open FaceBook system offers.