Media materialism is a way of looking at media technology, and it is a way of comprehending media technology.
We operate on this level where we function within the media technology.
Media materialism makes us look back upon technology

Definitive Culture:
1. identifying subgroups within population
2. the world as culture, humankind
3. Art, theatre, cinema: creative expression
Culture is multiple because it contains the actions of various classes, races etc.
Culture is unpredictable.

Culture is everything we do not have to do.

Technology determines its own path, each development has a preconceived course or the notion of technological determinism.

You’re learning new skills, you’re learning how to grasp and contain these skills. Keep on Keepin’ on.