This weeks reading was “A World of Differences” by Chris Lederer and Megan Brownlow for Price WaterHouse Cooper. I an attempt to predict the future of the Entertainment and Media industry and help those companies trying to navigate it they divide their findings in 5 separate categories to consider. Shift 1: Demography: Youth will be served, Shift 2: Competition: Content is still king, Shift 3: Consumption: the Joy of bundles, Shift 4: Geography: Growth Markets, and Shift 5: Business Models: Transforming with Trust.

Each section explains what the future might hold as we look back on the trends that happened in the past, which at the end they actually go against as they explain it is a disruptive environment and really everyone should just be ready to make changes to stay afloat.

One thing that I intend to hold onto is one section about Globalisation and localisation. As they look at their numbers it seems to be that Even though the Global (which they assume is American Content) isn’t doing too well globally, the Local production of media is being far more supportive in their homeland. Australia was used as one of these examples where the local television was getting a lot more attention than American programs. This is assumed because of their sharing the characteristics of the viewers more closely then something filmed and pre-recorded on the other side of the world. In this case it is unfortunate for America because apparently the “Local” American Media is Also “Global” Media so it doesn’t gain as much of a differences as other communities but I guess thats what you get for calling America the Global industry.

It is also interesting how China is apparently going to take over in the leading revenue of some forms of media even though they have such tight restrictions on their media and what is allowed to be consumed. It is stated that because it is restricted it allows the local media production to expand as it doesn’t have to contest with the global media and thus creating a richer economy growth within its own borders. . . I wonder if Australia cut off its ties to American content would Australia’s media industry thrive?