I keep on gathering ideas and thoughts of what I like to see when I’m watching a film or a piece of media I guess, but I’ve been thinking the most lately about marvels in music video, whether it be homage, or just absolutely spectacular…

Some work I think I’ve really enjoyed is my friend Eva Lazzaro’s recent video work (I feature once), but it is by-and-large a fine tuned effective application of a simple idea. These small simple ideas I feel hold all the gold at the end of the rainbow. In this Skydeck video it is quite silly but the lyrics we were instructed to read were just the incorrect ones, meaning that everyone is just a little bit off, then we have a Good Morning video that is just an homage to the Arctic Monkeys Cornerstone video

I think that basically something I’d like to be thinking about more is how I like to drench myself in simple ideas, these are both videos that involve not getting bogged down in the thick of it all – though I guess the boundary that lies here is difficult as the small things stuff is confined in a bigger context of film, and not shorter sequences? That said I’m still trying to make it a bit more simple though.