I remember when I first did Media in high school when we were doing Media Influence and I learnt about the hyperdermic needle theory I didn’t shut up when I thought someone had been impacted in such a way. I guess in hindsight in a way I was influenced in a hyperdermic needle theory way to pine about people being affected by the hyperdermic needle theory.

It’s kind of interesting to think of Fandom, then, as a portion of people kind of influenced by a specific portion of media, preferring their texts over more proper texts. Kind of like with the big craze Television shows that existed in Breaking Bad and Game of Thrones, the fandom is so widereaching that any stylistic element that is even so slightly touched open, fans will immediately be in rather loud adoration of it.

Portlandia paints a really accurate portrait also of the extent to week we consume media now on a regular basis, where we try to take way too much in in such a small amount of time, like there should probably be like a 30/70 split of media consumption at most or something (30% media consumption, 70% other things [life?]). But I guess that’s just the way things are now.