Chris Lederer & Megan Brownlow, ‘’A World of Differences’: Special Report: Global Entertainment & Media Outlook 2016-2020’. Price Waterhouse Cooper,

In this week’s reading text, “A World of Differences” by Chris Lederer and Megan Brownlow. It mentions the five dimensions of the global E&M landscape: Demography, competition, consumption, geography, and business models. Simultaneously and interrelated, they influence and play off one another in the global media landscape.

One area that caught my interest was the shift of focus onto younger consumers to propel the growth of E&M companies. While there might be the stereotyped view of younger consumers “downloading free content” and basically making it hard for the digital industry to survive, research has shown that younger consumers are more open to adopting digital behaviors — and therefore more open to digital spending. This reminds me of the discussion we had in class, whereby the younger generation are more willing to accept “new technology” or “new business models” because we have been exposed to it, unlike the older generation.

Another area that caught my interest was the example of how China would be overtaking US in terms of box office revenues in the near future. I thought it was interesting that the author mentioned that “some of the most heavily regulated markets are also those with the most growth.” For example, if we took Australia as a case study and regulated the media in this country, how much would Australia’s media industry change? Would we see the same results as with China’s media industry?