Post 1: Pose a question that you will answer with your social media strategy and posts.

In this production report, I will be documenting the development of a series of social media examples that draw on my prior knowledge of social media, our class discussions, the Sensis Yellow Social Media reports, and research with Sensis. The question I will answer with my social media strategy and posts alongside my group is:

How can we produce a social media marketing campaign that investigates how social media affects its users, and promote mental health awareness during the pandemic?

Instagram logo on an iPhone (Photo Credit: Andrew Harrer/Bloomberg)

During week 4, our group brainstormed our research topic for Assessment 2. Our intention is to investigate how social media can be used to promote mental health awareness during the pandemic, and aim to decrease the negative influence that social media has on its users through the production of a marketing campaign. Our duties in week 5 involved refining our questions for Sensis for our target audience, which are as follows.

Sensis Questions:

1. What is the percentage of users accessing social media that have experienced mental health issues?
2. What percentage of posts about mental health have appeared on social media in the last year?
3. Which social media platform is mainly accessed by people with mental health issues?
4. Which age demographic is mostly negatively influenced by what they see on social media?
5. Which social group (e.g. LGBTQI+ Community, International Students) would be most targeted as part of improving Australia’s mental health?

Moving forward with our research, our group endeavours to:

1. Research how mental health is discussed online, across several social media platforms.
2. Prototype a solution by publishing test posts on Instagram.
3. Use our campaign to provide resources for those who need help from mental health professionals.

I am interested to see how I can use this partnership with Sensis to gain insight into social media use especially during these unprecedented times we are facing.