How to look at photographs

Week 5’s reading “looking at photographs” illustrates two major ideas of the relationship between people and photography.
Its obvious that art has always been a produce of human interaction; The painters brush strokes, the sculpture’s chisel marks. Its the same with photography where the camera is the tool and the film a canvas. The relationship of art and humans is strengthened via conceptual possibilities that can be encoded though semiotics.

The theory of semiotics suggests that media texts share codes that are encoded by the sender and the read by the reader. Photographers who work in reality (not purely photoshop) have to manipulate a subject or scene using light to paint the canvas and balance the look or aesthetic to match the meaning of the photo. Its the artists aim to display the meaning in the image (in most cases), but its also the audiences job to actively looking at the photo, decipher cues and signs to form a meaning of what they see.

The meaning of a photo relies on both the artist and the audience.

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