On a 45 minute walk along Swanson Street between Latrobe and Bourke Streets, these are the media interactions I encountered whilst taking special care to notice my media surroundings.

Up High

• Store names
• Billboard advertisements
• Flags (both commercial and national)

On The Ground

• Chalk notices advertising upcoming events

Foreground

• Signs
• Posters
• People on phones (texting, talking, playing games, surfing internet)
• People listening to music on iPods/phones
• People on laptops at Cafes
• People selling magazines in person
• Tibetan freedom rally, with singing and information flyers

Mid-Ground

• Screens displaying traffic info (EG: “Give way to pedestrians”)
• People handing out political flyers (Socialist Alternative)
• People playing video games on handheld console (3DS, playing what appeared to be Majoras Mask 3D)
• Framed pictures of lettuce in Subway
• Trams with ads on the side (especially phone/internet plans)
• Free wifi from shops/Testra phone boxes
• TVs playing inside cafes/restaurants (Especially sport)

Background

• Radio playing commercial stations from inside shops
• Instructional signs on how to use MyKi
• Foreign language signs above side streets restaurants.

In My Hand

• iPhone (used total of 4 times)
• Facebook (x1)
• Texting (x2)
• Checking the time (x1)

In this 45 minutes of taking special care to notice the abundance of media around us, I came to the realisation that without deliberately looking for it, its hard to notice the sheer amount of screens and advertisement that surround our daily lives. From the ground at our feet to the sides of skyscrapers, Media interactions are everywhere, and in todays world taken for granted.