Media literacy is a repertoire of competencies that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and formats.
Media Education is the process of teaching and learning about media. It is about developing young people’s critical and creative abilities when it comes to the media. Media education should not be confused with educational technology or with educational media. Surveys repeatedly show that, in most industrialized countries, children now spend more time watching television than they do in school, or also on any other activity apart from sleeping. Media Education has no fixed location, no clear ideology and no definitive recipients; it is subject to whims of a financial market bigger than itself. Being able to understand the media enables people to analyze, evaluate, and create messages in a wide variety of mediums, genres, and forms. A person who is media literate is informed. There are many reasons why media studies are absent from the primary and secondary school curricula, including cuts in budgets and social services as well as over-packed schedules and expectations.