Texts: The Emergence of Mass Culture and Pop Culture Texts

Pop art, a “new art movement of the 60’s” (teh_manis, 2013) in a way signified the beginning of mass culture, as it was the form in which many artists chose to criticise the new mass mediums in which the cultures and societies around them had become so consumed. It is the presence of criticism that truly alerts us to the presence of a movement, in this case mass culture and consumerism.

The works of Roy Lichtenstein and Andy Warhol are two great examples of individuals who took their art and used it in a way to critique this mass movement. Lichtenstein’s work was “heavily influenced by both popular advertising and the comic book style.” (teh_manis, 2013) His most famous works are his collection of comic strips, which are “close but not exact copies of panels from other comic books.” (teh_manis, 2013) as exemplified through David Barsalou’s work on “deconstructing” Roy Lichtenstein’s art, as Barsalou puts the pieces together, placing the works from the original comic books that Lichtenstein copied next to Lichtenstein’s own works (Barsalou, 2015).  “Instead of using the primary colors of red, yellow and blue; he uses the primary colors of a printer which are yellow, magenta and cyan. He uses think lines, bolder colors than the original, and ben-day dots just like a printer would create on paper.” All of these factors emphasise the idea of remixing and drawing from the original, as in a way pop art was the first remix, creating works from already existent work, but in this case to create a critique of mass culture, unlike today where it has become a staple of mass culture. (teh_manis, 2013)

An example of his work is Drowning Girl (1963), which came from a story from DC Comics’ Secret Hearts #83 (teh_manis, 2013):

drowninggirl

 

An example of the ben-day dots that Lichtenstein used in his works:

ben day dots

When Lichtenstein first published his works, he was met with much criticism as many in the media questioned his originality. “In 1964, Life magazine published an article titled ‘Is He the Worst Artist in the U.S.?’ Lichtenstein responded to this claim and others with ‘The closer my work is to the original, the more threatening and critical the content’.”  (teh_manis, 2013). The media continued to criticise his works, even asking the question ‘is this art?’. The attention to detail created by hand is no small feat, but it was created for the purpose of critiquing the climate of art and culture at the time and made you contemplate your current situation. By any definition it is art, just as John Cage created the ‘sound of silence’.

Another great example of the pop art movement of the 60’s is Andy Warhol’s work:

warhol-campbellsoup[1]

The “Campbell’s Soup Cans” painting by Warhol (of which the above is only a segment) references and critiques the mass consumerism and culture of the 60’s.

The works from this new wave movement from the 60’s were vital to the creation of the current mass culture as well as the expression of critical views towards society through art being fostered and continually fostered now,thanks to such artists.

– teh_manis. “The Originality of Roy Lichtenstein’s Comic Panel Art”. Mar. 15th 2013. Available at: http://graphicnovel.umwblogs.org/2013/03/15/the-originality-of-roy-lichtensteins-comic-panel-art/

– Barsalou, David. “Deconstructing Roy Lichtenstein.” 2015. Available at: http://davidbarsalou.homestead.com/LICHTENSTEINPROJECT.html

Texts

Today Brian Morris talked to us about our final assignment, a group assignment, as well as one of the subject matters for said assignment: texts.

When talking about a ‘text’ one can speak of anything so long as it falls under the definition of a “material trace that [is] left [for] the practice of sense-making. The only empirical evidence we have of how other people make sense of the world.” (Morris, 2015). When analysing texts one can respond in two different ways; the effects tradition in communication studies which focuses on the effect that particular text has on its audience, and an idea that emerged from structuralism post WW2 (mid 20th century) against a particular idea of culture. This ‘interpretive tradition’ focused more on the meaning which the audience gleans from texts and the idea of popular culture texts, creating the broader structuralist movement known as semiotics.

Semiotics, as developed upon by Noam Chomsky, is denoted by ‘signs’ which have two parts, the signifier and the signified. The signifier is the audio/visual stimuli that triggers the signified, which is the mental connection that we associate  with that stimulus. For example, if you see this image:

curious dog

 

the first mental connection (or denotation (litreral/first meaning) you make is that the creature in the photo is a dog. The second mental connection you may make (or connotation (cultural/second meaning) is that the dog is curious, or has heard some kind of noise/seen something to make it react in such a way.

Codes are also associated with these ‘signs’, as they are conventions operating in relation to the stimuli (in this case a photograph). Such codes can be formal such as technical codes (shot scale, focus, etc.), composition (are the objects close together or spread out/in clusters?), genre (e.g. a family photo has basic conventions representing togetherness and a strong bond). There are also social/ideological codes, such as family, gender, sexuality, race/ethnicity, class, age and nationality.

Texts, and the study of texts is essential to our growth and understanding of society, as through texts we can glean information about social values and discourses. For instance, through the use of semiotics we can develop our understanding of how meanings are created in a society through signs, and codes and conventions, all represented through the stimulus.

Jasmine Roth also spoke to us about the affordances of sound, which was very interesting as she spoke to us about how “the sense of hearing cannot be turned off at will.. We are continually absorbing and filtering the landscape… the ears only protection is an elaborate psychological mechanism for filtering out.” (Roth, 2015)

These ideas led  the intimate and immersive nature of sound and further develop the idea of tuning in and out of the soundscape through a perspective of hierarchized sounds that fit into three categories: figure/signal (focus/interest), ground (setting/context (not aware they are listening too) and field (background/ambient space(heard but not listened to). (Roth, 2015)

It was very interesting to listen in depth to the values and mechanisms of soundscapes, to discover that it is a “representation of a place or an environment that can be heard rather than… seen. [It is] an environment of sound.” (Roth, 2015) I feel knowing these small details about sound and its affordances will help me to utilise sound as a craft better in the future.

– Morris, Brian. Week 7 Lectorial. Apr. 21st 2015.

– Roth, Jasmine. Week 7 Lectorial. Apr. 21st 2015.

Portrait Reveals: Dad Edition

Today we revealed our portrait of someone else, our final portrait projects. Film festival style as always. And a De Bono style feedback session after (as always), also.

This time, we all took on every hat as we pleased, and my feedback was actually really great to hear. Only getting feedback from your parents can only get you so far in a project.

My feedback

First off on the red hat (which also kind of blends into the yellow hat), my group thought that my dad was pretty cool, which I definitely have to agree with. the whole reason why I chose to do this project on my dad is because he’s the type of guy who you always ask to tell his stories, because they’re always so interesting and he is very unashamedly open.

They thought that it was interesting how 3D printing is a very creative field, even though it seems to be a very technical field, which I totally agree with. One of the things my dad loves about 3D printing is that it allows him to be creative with programming, two of the things he loves to do.

I really enjoyed showing that part of my dad and my group thought that I captured the creative side of 3D printing really well, as you could see how passionate my dad is about it, which I was really pleased to hear as I felt like I had done his creative mind justice.

The stop motion really emphasised the mechanical, step by step process of the 3D printing, which was great to hear since I wasn’t really sure what to put in that space until stop motion dancing Groot came into my mind.

My use of found footage helped to cement my dad’s history in their heads as it created an image not otherwise possible, such as in the day dreaming section.

The opening shot of my Dad’s work-space was good to establish the type of person he is.

They really liked the time-lapse of the 3D printer.

And although I noticed the clipped audio a lot during the editing process, they said that it wasn’t that noticeable or that big a deal.

Now time for the black hat. As good as the choice of found footage was, it didn’t flow very well between images of my dad being interviewed as there were very little links, so it didn’t flow as well as it could have, which now that I notice it I agree with completely and want to work on it.

They also thought that I should’ve somehow placed more of the 3D printing process into the piece which I also agree with, as it probably would have brought the focus more onto the printing itself.

They also mentioned that the section at the end on Thingiverse could have been done better, using more varied images and text to show the same thing, making the sequence more visually interesting. Yet again, I agree.

I really enjoyed making this project and utilizing found footage was very exciting and enticing for me, to the point where I feel I may have over used it in some areas and forgotten about the flow of the project. However, I do feel that I managed to capture the essence of my dad and his creative and enthusiastic approach to 3D printing. If I had the chance to do something like this again however, I would have limited my questions strictly to 3D printing as I find that the best solutions and ideas come from thinking outside the box. But how can you think outside the box when there is no box to begin with?

Jeremy’s Project

I really enjoyed this unique take on a portrait by Jeremy Costa, as it really captured the personality of his subject, Keegan Mew, through the views of others surrounding him and a unique and very uninhibited look into his daily life through his hair and poses for the camera only he could do. The use of found footage as a sort of shadow over the footage of Mew doesn’t over power Costa’s subject and simply compliments the mood and aesthetic he is trying to achieve. It finishes on a nice note, as Costa asks Mew to describe himself, as all of his friends have done. The only thing I’d suggest is, add in more found footage, just so that complimentary shadow like effect occurs more frequently to greater impact.

A Portrait of my Dad

For our most recent project (and the most recent iteration of the portrait saga), I chose to create a two minute portrait of my father. For this project, as there has been with with each one previously, there has been a unique ‘catch’, found footage must be utilised throughout the project.

As with each project there has also been a reflection required, so here’s mine;

Looking back on the piece I feel that the found footage I chose to match with the audio really linked together to create an entirely new meaning, a more childlike hope and sense of wonderment, as I felt that was the essence of my father that I was trying to capture. I also feel that the photographic components worked really well in the piece and aided in creating this mood drastically. This was the first time I created a timelapse video and utilised stop-motion to create movement on a large scale, and I think that both processes worked really well.

The most problematic aspects of the project for me were the audio and the interview process. I found it very difficult to edit the interview I did with my father as he is a very fast talker, and generally didn’t leave me any space to cut the audio cleanly, which made some clips sound rougher and more clipped than others. I also discovered very quickly into the interview process that some of the questions I had written down were too open ended, as answers would stretch on for around ten minutes each. This gave me around an hour and a half of footage to edit for the interview, which was very difficult to break down to just two minutes of material.

I found that the use of found footage allowed me to take the essence of the piece to the level and the attitude of my subject, allowing me to hopefully instil the audience with as much hope and enthusiasm for the future as my father has.

While I did borrow and use the Zoom H2N recorder to record the ambient noises around my dad’s work area, I later discovered, after returning the device, that the recordings were not very useable without alteration, and also realised that just my father’s words by themselves were powerful enough, so I decided to let his words and the imagery speak for themselves, as opposed to over-saturating the piece.

Through this piece I really wanted to experiment with the linking of the visual and the auditory, creating meaning through these created links, as well as cuts between footage. I really wanted to utilise match cuts to link the two parts of the ‘story’, so I matched an image of a rocket flying with the 3D printer, printing a rocket, which was a new idea for me but I think worked really well. I feel I really achieved my goal of creating a new meaning through editing, and brought through the essence of my dad’s persona.