In this weeks lectorial Dan Binns talked to us about the nature of remixing media and how in todays society it is omnipresent. Remixing has become a part of popuar culture, and one of the ways in which Dan explained the concept of remixing original work to create new work to us, was DJs.
The term DJ comes from the nickname ‘Disc Jockey’ given to those who would play and introduce the songs on the radio. As time progressed the DJs became more proficient at changing songs and eventually developed techniques for smoother transitions between songs. DJs were invited to play music at clubs and private parties, and soon the art took on a life of its own with the invention of the twin turntable system, allowing the seemless transition between tracks, familiarly used in the disco era as pretty much every song had the same base line and therefore created a smooth transition between each song. As technology developed to produce better quality sound for records, DJs quickly adopted it for themselves, and this ‘tradition’ of sorts continues today as our DJs have become something entirely different to a ‘Disc Jockey’, they have become artists in their own right taking inspiration and samples from other artists works to create entirely new pieces of music.
However, in the era of consdtant entertainment and visual stimuli, a new form of ‘Jockey’ has come into popularity – the VJ. “In the 80’s and 90’s, the term “VJ” was popularly considered the video version of radio “Disc Jockeys,” the person who introduced the next song on television.
In the late 90’s and early 2000’s, as the world of DJing evolved beyond simple curation of music with specializations like scratching, sampling, remixing and the like, so have VJs expanded their set of tools and techniques for live performance and production.
Today someone who is a VJ might appear to be something more akin to a video instrumentalist or visualist, someone who creates and manipulates images in ways similar to how a modern musician works with sound.” (Lublin, 2014)
VJs are artists “capable of bridging the worlds of preproduction, live performance and post production.” (Lublin, 2014). The artistic techniques and effects used by VJs are those reminiscent of and similar to “early film special effects and avant garde video artists from the 60’s and 70’s.” (Lublin, 2014).
Over time just as different remix genres were created in the music industry, different sub-genres of VJing were created as well (Lublin, 2014). Some of the most common sub-genres are:
“Show Visuals”
Sufjan Stevens / Age of Adz in Prospect Park with visuals by CandyStations.
“Media Remixing”
Eclectic Method who remixed 50 years of Doctor Who for the BBC.
Remixing is the way of the future, creating new from old, unfortunately the ‘old’ does not believe this as it still holds on tightly to its intellectual property rights and copyright agreements, suing remixers left and right for as much cash as possible. When will human kind learn to share instead of hold onto its ‘property’ for dear life?
On Monday we got together during our regular class time (since Robbie wasn’t there) and worked together to create a video filtering a speech presented by Rupert Murdoch. Jess transcribed the speech so that we could work together to pick apart what he said and twist it into unique and hilarious sentences that all somehow worked to create a love letter from Murdoch to his institutions. Although we found it progressively difficult at times to edit the audio, it is always interesting to find ways in which to overcome such obstacles.
I also worked more on the biographies which will focus on seven institutions spanning both traditional mediums, such as print and television news media, and blogging/social media. These institutions which I am focusing on and which have a great deal of influence within Australia are: The Age, Herald Sun, Channel ten, SBS, BuzzFeed, Humans of New York and the YouTube channel; the VlogBrothers. These biographies will feature on our multi-media platform and will act as a way of showing our visitors the ways in which such institutions can influence the way in which we access information.
We also interviewed Philip Dearman, asking him a range of questions:
What do you think is the biggest difference between traditional and new media?
How do you think the evolution of new media has affected traditional media e.g. journalism?
How do you think journalism has evolved in recent times?
What kind of effect do you think media ownership has on the material produced in journalism?
What do you think is the role of politics in sources? For example, newspapers and other traditional media using only government officials as sources.
Could you talk about the (potential) difference in ethics between traditional and modern media institutions? e.g. traditional media institutions are run for profit, whereas some modern media institutions are not.
It was very interesting hearing from the head of journalism at RMIT and seeing what his perspective on the issues we presented were.
I hope to find information on the comparison of different ways in which news is presented on TV, such as discussion based, like Q and A and the Project, Current Affairs, such as A Current Affair and Today Tonight, and Regular Nightly News, such as SBS World News and Channel 9 news.
I also hope to find another journalist to interview, and hopefully gain another person’s interesting perspective on such interesting issues.
“There is no such thing as an original idea.” – Dan Binns. As Dan told us this (again), it didn’t feel very reassuring/inspirational, but as he continued to speak and said that it’s how we “deliver [content] in new and interesting ways [that matters]”, it did start to feel a little inspirational, especially when one of the readings this week was this:
‘Kill Bill’ (Tarantino, 2003) has so many different references in it, but uses all of them in such a unique way. It is so interesting to uncover the inspiration behind a piece like Kill Bill, especially to find out that so many different pieces worked together to create the one entirely different and iconic film. And that is what the topic of remixing is all about, creating the new from the already existent.
Remixing started around 1929 when the use of synchronous sound in film was popularised. Remixing was popularly used by surrealism, post-cubism and dadaism, not in the same way we know it today, but in the way that they deconstructed footage of objects and people and then edited it in a way so that it created a general theme, such as ‘Ballet Mecanique’ (Leger, 1924), which uses close ups of regular household objects and people, then edits the footage and combines it with sound in such a way that the people seem to be mechanical:
Dan explained the evolution of remix to us through the creation of the DJ (which I will explore in a further post along with the newly created VJ), showing us a documentary on song remixes and one particular DJ, Girl Talk. Girl Talk’s song ‘This is the Remix’ uses 34 tracks:
This immense use of track sampling shows how an original piece of art can be created from already existant works. Other examples of remix art that have come about in recent years are pop art (signifies a society/era with familiarity which is then subverted in strange, unique and ironic ways):
– Roy Lichtenstein’s ‘Drowning Girl’
and glitch art (which breaks the rules of the original form in which the art took place, exploiting a something ‘wrong’ to create something completely different):
Dan spoke to us about many different scholars, including Walter Benjamin, a German scholar whose works originated from the Frankfurt school at Gurter University. His most influential piece (in terms of current ideas on remixing), is ‘The Work of Art in the Age of Mechanical Reproduction’, an analysis of how mechanical reproduction (as opposed to man-made manual reproductions) detract from the uniqueness and authority of the original, as well as lack the “aura” of the original (Benjamin, 1936).
Benjamin’s theories on how reproducing something changes the original product, changes the authenticity of the original product (as it lacks the environment of the original product), as well as how forms of reproduction, such as film, have become a form of art, all contribute in a way to the current views of remix in society. Benjamin goes on to say that film itself is “the most powerful agent” of the “contemporary mass movements”, that its “social significance, particularly in its most positive form, is inconceivable without its destructive, cathartic aspect, that is, the liquidation of the traditional value of the cultural heritage.” (Benjamin, 1936)
I think that Benjamin clearly did not foresee the incredible uniqueness and diversity of expression that has come from film and photography, even programming. Although, I can understand his point of view, as in today’s culture the number of people using a pen and paper as opposed to a laptop is dwindling, and pretty soon art will have taken on an entirely new technological form, and hence a new culture.
Benjamin also brings up the concept of distance, that is a mechanical reproduction does not have sufficient distance in its appearance or structure to be unique to the original in the way a manually recreated piece would. Distance is also brought up in another way by Benjamin, as he speaks of a “detachment” created by the mechanical reproduction, that separates you from the original. This is where Benjamin theorises the idea of the “aura”. The aura to Benjamin is little more than a feeling but, when in the presence of the original, you can feel its aura, due to its history, authenticity and authority as an object, whereas the mechanical reproduction is cut off from this aura as it does not have these same qualities, is not unique and is one of many as opposed to one (Benjamin, 1936).
A physical work of art, such as a painting is planted in a specific time and place, so is more able to have an aura.However, I do feel that there is an element of the aura that Benjamin did not account for in terms of reproductions, as when we watch a film or TV show for the first time in a unique setting, we remember that feeling of that first time watching it, and I know personally that I have tried in vain innumerable times to recreate that atmosphere and hence aura, of that first time watching that film, but as Benjamin says, it’s never the same as the original. In this way, I feel that ‘the original’ could just as easily be transposed to the first viewing.
I also feel that if you own a technological reproduction, such as a poster or a book, and it goes through some wear and tear alongside you, you feel a strong connection to the object and the object gains its own aura and authenticity through a shared history with you. Through these examples, it is to say that Benjamin’s theories of aura and work with all kinds of reproductions, they are just different kinds of auras, as everything has a different aura.
However, what I feel Benjamin is trying to say is that the mechanical reproduction will never be the same as the real physical thing, as it doesn’t have the same history, authenticity or authority, and therefore aura as the original. Quite like how in this day and age social media tries to copy human interaction but miserably fails, as text-text communication just isn’t the same as face-face, as it creates a level of separation between the original and the reproduction that just isn’t surpassable.
Benjamin’s theories on technological reproduction effect our current views on remixing, as they force us to question the originality of such works, and yet Benjamin himself also says that works that are reproduced manually (by hand/man-made) have a uniqueness that machine reproductions don’t. in this way, current remix culture carries with it its own uniqueness and aura, depending on the degree of separation from the original product, as Benjamin puts it.
Eduardo Navas also created his own theory, ‘Remix Theory’ which is based around the web 2.0 and introduction of the cut, copy and paste tools within pretty much every software application available. Navas theorises that the invention and inclusion of such tools in basic sound and video editing programs allowed for the remix to enter the mainstream pop culture. Navas also theorises that through the inclusion of such short cuts and the developments of such technologies “new forms of cultural production that question standard commercial practice” are created (Navas, 2010). Through Navas’ theories we can surmise that in today’s culture, with the ever growing popularity of remixes and mashups, that as Benjamin was concerned with upholding the authority and purity of the original, we are paving the way for a society that thrives on remixing the already existent into something new and unique with its own aura entirely.
Dan summed up his lecture by emphasising the fact that all of these amazing art works wouldn’t be possible without previously made work, and even though they do use someone else’s work, they are also building upon that work and creating something entirely new. Like found footage, it is being used for a different purpose out of context. However, as we all know, copyright infringement law does not see it the same way.
– Binns, Daniel. Lectorial Week 11. May 19th 2015.
– Navas, Eduardo. ‘Regressive and reflexive mashups in sampling culture, 2010 Revision.’ August 13, 2010. Remix Theory. Available at: http://remixtheory.net/?p=444
