Creativity. What is creativity – what does it mean to be creative  –  why is it seen in such a low light? Well I suppose at its core, a creative person is someone who has the ability to create something new and unique. I always thought creation was something exclusive to Godlike people[because you know, supposedly ‘God(s) created life’], and that famous artists and musicians are all just born that way and everyone else kind of just had to just.. figure shit out on their own and will never be able to create anything of their own. Well over time I’ve learnt that this is about as substantial as unicorn poop. I realize that creativity is a like a garden, the more you tend to it, the more fruitful it becomes and before you know it, it starts to flourish on its own, but it also diminishes when you stop or don’t take care of it and just rely on being utilitarian – like a machine! – We can use it to overcome many problems in life, in fact that’s ideally what the power of creativity can wield; the ability to overcome anything that comes in our way. So why then is it something that we repress with great effort? How could such a fundamental skill be even remotely considered to have little value..

I think the problem lies closer to home than most people care to realize. It seems that the relentless plague of consumption that has affected our world today may have a part to play in the death of creativity. Trying to understand what a consumer is doesn’t need to be difficult; to consume is to expend or destroy something by using it – not unlike how we consume food. A consumer then is someone who partakes in consumption of something.

What does this has to do with creativity?

The consumption of it is what.

I’m ‘one of those people’ that believes that art should have no purpose other than itself. When art is created for the purpose of consumption and profit, it no longer holds artistic value and what results is artists turning into products which can be packaged for sale to the masses for a profit – the fact that its called the music “industry” is a pretty dead giveaway to their intent (of course I’ll explain either way right?) and that intent is not about creating new art, but rather to make as much profit as possible and fuck anyone who tries to get in the way. As long as people are buying into it, its a good enough reason to keep it going, and its sad to say that what has resulted is a breed of “artists” (decorated clowns) who have resorted to the lowest depths possible to maintain high sales (boring stuff I know but relevant nonetheless) and a society that is unable to see past this facade that they are brought to believe is art, as they’re too engrossed in consuming it, and the truth is – what they’re consuming is just another corporate product. By envoking in a consumer the desire to consume, the consumers themselves are consumed (Michael Dutton 1998). A whole lot of consumption going on here then, everybody just wants to eat – nom nom yum!

You might ask “Why is this a bad thing ‘hurr durr’?”

Well that should be fairly simple to answer

If you think about it again, creativity is about creation, and consumption is about destruction <–THIS

So who stands to benefit from it all? Surely our society would’ve collapsed into itself by now with everyone just om-noming their way through life. It stands to reason then that someone [or a group of someones] – ‘illerminaty oooh’ – has been feeding them to keep them alive for some sort of ends. I reckon it is possible that some super-creative someone devised a method of manipulation(or control) that could never be traced back and would result in complete control of the masses without their ever realizing it; if advertising has taught me anything, its that it doesn’t matter what the product is, they can make you want to buy it, because lets face it, most people don’t know jack shit about what they want from life and are constantly waiting to be told what to do [there are two kinds of people]. But like many creations that involve a lot of power, if anyone were to catch wind of an idea this great they probably would have done everything in their power to acquire it for themselves! <–THIS is actually pretty well reflected in the world today – like the race to space, or nuclear weapons(well…I guess this is the world of yesterday but the point is clear!!). The thought of having control over people – enticing stuff.

This kind of power as has been observed requires a certain kind of obedience or.. consent from people in where they are convinced that they need things that aren’t actually necessary, like…well ANY car at all; like why the fuck isn’t the world designed on awesome public transport [look beyond busses and trains ladies and gentlemen, if this had been developed from the beginning, public transport today could potentially be as personalized as you’d want it to be and you wouldn’t have work to death getting a car(cars have brought nothing but issues and problems to this world like congestion, pollution, social status, oil companies blablabla..)] but yes there are probably a kablamafajazillion examples and instances where you can see that these products have no real purpose in this world and if anything prove to be more questionable than anything; the best one is probably the amount of food produced in 2012 alone was more than the world had ever seen and was enough to feed every individual in the world, yet millions of people around the world still starved to death – and I’m faaaairly certain more-so that this is because it’s simply not profitable to just give food away.

Food Company: HA! No food for you!

If creativity is not profitable it is thwarted and dragged down to the annals of oblivion, and this is a system that only benefits people who are already in high places because it means that people will continue to consume their products while they consume the consumers – and the icing on the cake is they’re more likely not face new competition as they there are no opposing new and better ideas as a result of their murdering of creativity for profit.

That’s right, they murdered it for a buck =(

The capitalists of today remind me of a monarchy.

N.A.S.A. here isn’t the space station, rather a hip hop duo that made an album featuring some pretty amazing musical talents as well as some pretty awesome videos. Check out some of their stuff – iis goooooood.