This week’s focus on “institutions” is fairly interesting for me. My family has a history for working for institutions such as Fairfax and News Corporation, and I follow a number of media institutions on social media sites such as Twitter and Facebook.
As a result of group work- we created this brainstorming sheet to display our collective thoughts after being assigned to focus on Facebook as a social institution. 
Facebook as an institution has grown as its popularity has risen. There are a number of guidelines that has changed as the company grows to suit the demands and the ever-changing face of media. Some moves are seen as unpopular, such as numerous format changes over the years. However, Facebook has been created to be an easy format for users. Even today, Facebook is losing its popularity to other social media sites, with research indicating that Instagram and twitter are more popular. However, it is generally agreed that having Facebook is viewed as a ‘necessity’ for communication. Even if people do not use it for its intended purpose of posting events and opinions online, it is audience is still strong due to its messenger system, with the majority of Facebook users using its message bank.