There is a growing trend of people using crowdfunding platforms such as Pozible or Kickstarter to crowd source thus crowd fund their projects and using social media outlets such as Facebook to promote their endeavours. There have been a number of artists, bands and filmmakers requesting funding for the recording and production cost of their music video clips, CD’s, and films. Australian artist Butterfly Boucher, the Australian band Eskimo Joe and the American film Veronica Mars (2014) have all sought funding from the public to create their media project. As a reward for assisting the project, people will receive something beneficial to them, for example, a signed copy of the proposed music album or an exclusive film screening. The participation from the public and potential audience is required if people trust and engage themselves in these musicals and filmmakers pursuits (pp. 75). One has to ask how genuine are these people who are pitching these ideas in respects to asking help from the average person to fund their fastidious venture.

Reference:

Hinton S & Hjorth L 2013, ‘What is Web 2.0?’, Understanding Contemporary Culture Series: Understanding Social Media, London, 31 July 2014, SAGE Publications Ltd, pp. 55-76.