The YouTube short film ‘Look Up’ went viral on the internet since it was first published on April 25th 2014, so far gaining around 32 million views online.

Why?

Because the film explores the artefact of a mobile phone.

The films makes an implication that we are all slaves to our own creative innovations. That, we’ve become zombies obsess with technology and social media and the way it connects us people. The film also explores how we are anti-social when we are surrounded by people, which may lead to the loneliness we feel deep within while we are connecting with other people.