CREATED BY GEORGIA DOWNEY
Social media influencers have taken instagram by storm, endorsing products and businesses to create a more personable approach to marketing. But how authentic are these influencers seen by the consumers they are meant to be influencing? This project involves initial research involving consumers, influencers and businesses, which was then discussed in a podcast: SMI.HUB POD. 
https://soundcloud.com/user-19889067/smihub-pod-authenticity