Another reference from Matt. This time a useful visual template for scoping the use of storytelling in your projects. This template comes from digitalstorytellers.com.au. The about/approach for that site. This organisation came up earlier in a previous blog entry Social enterprise and storytelling. This template could be used to make the connection between design and media in relation to the use of stories connected to a design brief.
http://digitalstorytellers.com.au/wp-content/uploads/2016/03/DS-STORY-CANVAS-MAR-16.pdf